ERNIE BALL

Art direction for Ernie Ball involves translating the brand's passion for music and innovation into visually compelling narratives. Each campaign is crafted to highlight the unique features and benefits of Ernie Ball products, from strings to accessories. Leveraging the brands rich history and extensive artist roster, we are able to tell a unique story about the roots of rock and roll.

JOHN MAYER SIGNATURE SILVER SLINKY STRINGS

Beginning with packaging design, I worked closely with feedback from John Mayer to build an identity for his Signature String packaging, including a new take on the classic Ernie Ball Eagle illustration.

STRING EXPLORER ART DIRECTION

The Ernie Ball String Explorer helps to guide players through the process of picking the perfect string for their playing style. I supplied art direction for this collaboration with video crew to build sets that were inspired by vintage performance stages on mid-century variety and talk shows.

GLOW-IN-THE-DARK FLEX CABLES

To showcase the new, glow-in-the-dark Flex Cables, I art directed a launch campaign that specifically showcased the vibrance and fun aspects of these cables.

ERNIE BALL USB-C RECHARGEABLE BATTERIES BY PALEBLUE

Specifically designed to meet the rigors of the road, this launch needed to showcase trust and testimonials from the people that know what it takes to perform on the different stages around the globe, the guitar tech.

ACCESSORIES CAMPAIGN ART DIRECTION

Art direction that encompasses all new accessories launches, keeping a focus on the product while highlighting the Ernie Ball brand energy and use cases.

MUTE NOODLES LAUNCH CAMPAIGN

Launch campaign creative for a new line of products that allows you to modify the sound of your guitar quickly to reduce unwanted overtones, or just to change the vibe.